At first, Gerry and Margarita Licon only saw the benefits of doing business on the US-Mexico border. Co-founders of Licon Engineering, a construction management and engineering services company, the couple expanded their business from two employees to 38 in their first seven years in business, and took their revenues to more than $5 million. It seemed like they had the best of both worlds. From their headquarters in El Paso, Texas, they had access to US government contracts with set-asides for minorities and small businesses. Across the border in Ciudad Juarez, they could tap low labor costs and an ever-growing customer base in the manufacturing sector.
Business was so good that they weren’t particularly concerned when drug-gang warfare sent the murder rate in Juarez skyrocketing. By early 2008, six or seven people a day were being killed. Gunmen riddled a pickup truck with 31 bullets, killing the driver and her 9-year-old girl passenger. A man kidnaped from his front yard in El Paso turned up dismembered in Juarez. Seventeen patients in a drug rehab center were lined up agains the wall and shot to death. The scale of the slaughter led Time magazine to dub Juarez “The Most Dangerous City in the Americas.”
Like many living and working in the border region, the Licons still didn’t think at this point that the crime wave posed a direct threat to them personally. The killings seemed to be strictly limited to those involved in the drug trade. But as the violence escalated, the criminality expanded. Kidnaping and extortion also became endemic.
And on an afternoon in March 2008, Gerry Licon experienced the dark side of Juarez for himself. Continue reading Murder and Profit in Mexico’s Most Dangerous City