Gladwell’s Stickiness Problem

The aughts been a good decade for Malcolm Gladwell. The  reigning king of urban intellectuals has never not had a book among the New York Times’s top 10 bestsellers since his first book, Tipping Point, debuted in 2000. (Currently, he has four.) With so much success, of course, invariably come brickbats. The latest volley of slings and arrows has arrived from the direction of Steven Pinker, the Harvard psychology professor who, reviewing Gladwell’s book What the Dog Saw in the New York Times Book Review last month, declared that the author “unwittingly demonstrates the hazards of statistical reasoning and… occasionally blunders into spectacular failures.”

As someone who has just published a somewhat Gladwellian tome myself, I have a somewhat different perspective. The problem, I’ve discovered, isn’t just that Gladwell is wrong. It’s that his formulations are so darn sticky. Continue reading Gladwell’s Stickiness Problem

A Drug for Forgetting Fear?

PillsThe human brain is very good at forgetting, a fact that I was recently reminded of when my bank asked me to choose from a series of “security questions” as part of an account upgrade. What was the name of my third-grade teacher? What was the name of the street my school was on? What city was my mother born in? I was astonished at how little of this kind of thing remained in my memory bank.

Forgetting this kind of explicit memory comes easily, but there’s another kind of memory we’re not so good at erasing. Memories of fearful experiences seem to stay with us forever. To the extent that their impact fades over time, it’s not because we forget them, but that our brains gradually suppress them. They’re forgotten, but not gone. And they can cause problems for people suffering from emotional trauma, when buried memories come roaring back to inflict pain all over again.

It would be better if the brain were able to forget some kinds of fearful memories just it can things like names and phone numbers – and a recently published paper presents evidence that might just be possible. Researcher Nadine Gogolla and colleagues demonstrated that as the brain of a baby mouse matures, its ability to form permanent fear memories develops at the same time as a net-like structure forms in the amygdala, where emotions are processed and fear-related memories are stored. Made of proteins called chondroitin sulfate proteoglycans, this “neural net” structures seem to prevent memories from being erased. When they’re disrupted by a drug, mice are more likely to lose those memories.

The finding points the way to a possible therapy for human fears: a drug that would alter the formation or functioning of the “neural net” and thereby allow people to shed troubling and disturbing memories. It’s still a long way off, but the research indicates that it could at least be possible.

The Agony of Social Fear

Being looked at by strangers is a primal trigger of anxiety and stress. The essence of courage is persevering in the face of intense fear. Therefore, this young man deserves the Medal of Honor.

Unless you’ve been living in a cave — or using dialup, or both — you’ve probably already seen this clip. But I post it again to pose the philosophical question: how can watching someone in the grip of intense terror be so damned funny?

[youtube=http://www.youtube.com/watch?v=W45DRy7M1no]