In the end, Ozy got the attention it always craved. The digital media site was founded in 2013 with the intention of breaking the mold of conventional media. But few of its stories ever got traction, and the site itself was rarely talked about. That all changed this past Sunday, when the Times’s Ben Smith revealed that its two top executives had attempted to deceive potential investors on a conference call by pretending that one of them was a YouTube executive — an act that prompted an FBI investigation. The story exploded in media circles. Wave after wave of follow-up stories uncovered new layers of deception. Everyone was talking about Ozy but in the worst possible way: as a fraud, a media Potemkin village, as former Ozy editor-at-large Eugene Robinson described it to Smith. On Friday evening, the company announced that it was shutting down.
If the company had merely been an empty shell propped up to lure positive publicity and venture-capital dollars, it likely would have been less alarming than the apparent reality. According to the five former Ozy staffers Intelligencer spoke with, what’s remarkable isn’t how little there was behind the façade but how much. These staffers say that founder and CEO Carlos Watson’s demands, expectations, and plans were often detached from reality, yet were enforced with an intensity that some felt bordered on cruelty. They describe throwing themselves into the challenge, often at the expense of their mental health, even as the company failed over and over to gain popularity with the public.
“It’s an incredible dereliction that speaks to a great tragedy,” says Ozy’s former editor-at-large Eugene Robinson. Continue reading New York: ‘It Was Weird and Culty’: Carlos Watson’s Mismanagement of Ozy