Featured Archive

15

Facebook’s Fatal Flaw

– February 2, 2012Posted in: Featured

Given the fact that Facebook just filed for a public offering of its shares which will value the company at $100 billion and make thousands of its current investors wealthy beyond imagination, you might be forgiven for thinking that Facebook is a wild success. That, and the fact that some 800 million people currently use Facebook, or more than 10 percent of the total world population.

But despite all that, I think that Facebook is failing.

Do I think that Facebook is going to go bankrupt tomorrow? Far from it. I’m sure that it will continue to print money for years to come, based on sheer momentum alone. (Hey, AOL still exists.) But if you listen to the way that people talk about Facebook you sense – or at least I do – that its cultural moment has passed. This is just based on a very unscientific analysis of my own very small circle of acquaintances, but once upon a time, Facebook was this awesome cool thing that you just had to try. Lately, all everyone seems to say about Facebook is “I don’t get it” or “I find it annoying but I feel like I have to go on once in a while.” Facebook, in other words, is heading the way of MySpace.

Becoming MySpace, of course, is the specter that haunts the nightmares of every Facebook investor. The company has been super aggressive in trying to avoid that fate by trying to metastasize into something grander than an automated blogging site, sending out tentacle everywhere in order to become a ubiquitous presence that binds together every aspect of the internet experience. They have striven for immortality through intrusiveness. And this, I think, will be their undoing. Read the rest of this entry »

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28

How Panic Doomed an Airliner

– December 7, 2011Posted in: Aviation, Featured

On the evening of May 31, 2009, 216 passengers and 12 crew members boarded an Air France Airbus 330 at Antonio Carlos Jobim International Airport in Rio de Janeiro, Brazil. The flight, Air France 447, departed at 7.29pm local time for a scheduled 11-hour flight to Paris. It never arrived. At 7 o’clock the next morning, when the aircraft failed to appear on the radar screens of air traffic controllers in Europe, Air France began to worry, and contacted civil aviation authorities. By 11am, they concluded that their worst fears had been confirmed. AF447 had gone missing somewhere over the vast emptiness of the South Atlantic.

How, in the age of satellite navigation and instantaneous global communication, could a state-of-the art airliner simply vanish? It was a mystery that lasted for two years. Not until earlier this year, when autonomous submersibles located the airliner’s black boxes under more than two miles of water, were the last pieces of the puzzle put together. What doomed the 228 men, women and children aboard Air France 447 was neither weather nor technological failure, but simple human error. Under pressure, human beings can lose their ability to think clearly and to properly execute their training—a well-known failing that has proven all too difficult to eliminate.

Over at Popular Mechanics I’ve got a long piece offering a detailed blow-by-blow account of how one of the co-pilots of the Air France jetliner managed, in the course of just five minutes, to take a perfectly operational airplane from an altitude of nearly seven miles down to impact with the ocean. Here, I’d like to offer a nutshell summary of what happened, and what our understanding implies for the future of air safety. Read the rest of this entry »

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16

How the Brain Stops Time

– March 13, 2010Posted in: Extreme Fear, Featured

One of the strangest side-effects of intense fear is time dilation, the apparent slowing-down of time. It’s a common trope in movies and TV shows, like the memorable scene from The Matrix in which time slows down so dramatically that bullets fired at the hero seem to move at a walking pace. In real life, our perceptions aren’t keyed up quite that dramatically, but survivors of life-and-death situations often report that things seem to take longer to happen, objects  fall more slowly, and they’re capable of complex thoughts in what would normally be the blink of an eye.

Now a research team from Israel reports that not only does time slow down, but that it slows down more for some than for others. Anxious people, they found, experience greater time dilation in response to the same threat stimuli.

An intriguing result, and one that raises a more fundamental question: how, exactly, does the brain carry out this remarkable feat? Read the rest of this entry »

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